Alexa

Alexa Internet is subsidiary of Amazon.com. It provides a search facility powered by Google, a directory powered by the Open Directory Project (DMOZ) and publishes information on web site traffic using data collected from the Alexa Toolbar.

Alexa also developed the Wayback Machine and manages the data collection for the Internet Archive.

At first glance it doesn’t appear to offer much in the way of unique content but near the end of its search results are links for Site Info. This gives an overview of the web site, traffic details, related links and web sites linking in. The information shown in Site Info can be easily amended if required.

Google trusts the review process of Alexa in the same way as it does for the Open Directory Project and details recorded for a web site on Alexa will often find their way into Google search results.

Since it is now almost impossible to get listed in the Open Directory Project because of a lack of editors it is often easier to submit details to Alexa, because they will often be approved quite promptly. Web sites reviewed by Alexa are likely to get a small boost in Google’s search results.

Alexa also provides Site Info for the A9.com search engine and for Alexadex.com and creates thumbnail images of home pages to show in its search results. Alexa’s reporting of web site traffic and link information can be a bit misleading because the data is only supplied by the Alexa Toolbar. Nevertheless it does provide some interesting information from time to time.

On our useful links page we have special links that will help Alexa to find your web site. We can also manually submit your web site to Alexa upon request.

http://www.quotes.uk.com/web-design/alexa.php
Last updated: Tuesday, 28th February 2012

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