Google Analytics
How good is your web site? If you have a one page web site you can get a feel for how things are going by the number of emails and phone calls you receive. With Google Analytics you can find out much more.
The Google Analytics tracking code can capture additional information from web site visitors and enable you to investigate the performance of your web site with sophisticated reports that you can control.
The tracking data doesn’t enable you to obtain identifiable information about your visitors so respect for their privacy is maintained but the degree of interaction with the visitor statistics is quite formidable. Instead of just counting visitors you can learn how they move around your web site and work out areas for improvement. This is important for raising overall customer satisfaction, your Return On Investment (ROI) and conversion rates.
You can also find out whether visitors always tend to start out on your home page or if there is another page on your web site that is popular with referred visitors. Once they have read that page you can then see if they then go on to explore other areas of your web site. A high bounce rate for a page might be acceptable on a Frequently Asked Questions page (mission accomplished) but if it is a product page it may indicate a lack of product information or a selling price that is set too high. Conversion goals can be used to look at more than just sales. For example you can investigate which page is visited just before someone registers on your online forum.
It is likely that more than half your web site visitors will come from Google. You can use Google Analytics to help you understand whether this reflects good search engine positioning or is the result of an advertising campaign with Google Adwords.
You can find out which sites are generating referrals and learn about how visitors explore your web site.
There are many different ways Google Analytics can present the tracking data. Reports are organised by function, so whilst your web designer might be interested in finding out how many visitors are using broadband or the latest web browser, your sales manager might be more interested in your conversion figures. You can share your reports with other users by granting access for all your reports to additional users.
Google Analytics offers features and benefits for everyone from marketing professionals to site owners and content developers. It can help you to find out how successful your keywords are across search engines and campaigns, track visitor behaviour and work out how to prioritise areas for development. Google Analytics is free of charge and Quotes can install the tracking code for any of our web design customers upon request.